Your dream pool shouldn’t come with surprises.
We’ve been building backyards families love since 1968.
Inground Pools
Pla-Mor has been designing and installing custom inground pools in the Richmond area for over 55 years. Whether you’re starting from scratch or giving an existing pool new life, our experienced team handles everything from design and installation to liners and repairs.
Above Ground Pools
A beautiful above ground pool doesn’t have to mean a compromise on quality. Pla-Mor carries premium above ground options built to last through years of heavy use, and our team will help you find the right fit for your yard, your budget, and the way your family actually wants to spend its summers.
Hot Tubs & Spas
Explore our fully stocked showrooms featuring premium spas from Bullfrog and Jacuzzi, two of the most trusted names in the industry. Our knowledgeable staff will guide you through every option to find the perfect fit for your space, your lifestyle, and your budget.
Know Before You Buy
Adding a pool or spa to your home is one of the most exciting investments you can make and one of the easiest to overpay for without the right information. At Pla-Mor, we believe an informed customer makes the best customer.
That’s why we put together this free pricing guide. After more than 50 years in the business, we know the questions families wish they had asked before signing anything. This guide answers them all, from realistic cost ranges to what ongoing maintenance actually looks like, so you can walk into any conversation with total confidence.
Fill out the form to get your copy. No obligation, just honest information from Richmond’s most trusted pool and spa experts.
Inside the Guide
Vinyl Liner Pools
What makes a quality vinyl liner pool, how liner longevity varies by sanitation system, and why it’s the only inground pool we install.
The Case Aganist Steel
Why steel inground pool kits corrode and fail over time and why aluminum construction is the only kit we’ll put our name behind.
Where Dealers Cut Costs
The five places a cheaper quote usually comes from, and what each shortcut means for the long-term health of your pool.
Hot Tub Checklist
The eight questions every smart spa buyer should ask before signing anything and what good answers actually sound like.
Low Maintenance Care
How Clear Comfort systems, automatic track covers, and robotic vacuums have changed what it means to own a pool.
Local Permitting Guide
Permit requirements, setbacks, fence laws, and HOA considerations for Richmond and surrounding counties.
Real Pricing Ranges
Actual pricing for inground pools, above ground pools, and hot tubs no vague ranges or generic industry estimates.
True Cost of Ownership
Real annual cost estimates for chemicals, utilities, closing, and repairs so you can budget with confidence from day one.
Financing Options
How homeowners are getting into their dream backyard sooner than they expected, and which approach fits your situation.
What our customers say
Pat & Michelle H.
Kenny, Jennifer, Family and Associates, Thank you so much for your help in our time of need! Because Pla-Mor was family owned & operated is what made our decisions 13 years ago. I feel that over the years instead of being customers we have become friends!
Rena J.
The workers came at the agreed time and did the job even faster than expected. They were very courteous, as well. The owners did not expect final payment until we had a chance to check it out thoroughly. Highly recommend this company.
Shelia V.
Second time using Pla-Mor for vinyl liner installation. The install team was very professional and did an excellent job. Every single interaction, from initial quote to installation, was focused on the customer experience. They’ve earned this loyal customer!
Still on the fence?
The guide is free. The information is priceless.
Most pool buyers spend thousands more than they had to, simply because they didn’t know what to ask. Our pricing guide changes that. It takes 30 seconds to request and costs you nothing.
